How to Create a Pharmaceutical Retargeting Funnel That Works
If you’re building a pharmaceutical retargeting funnel, start with this principle: Behavior drives the funnel. Not conditions. This is where most pharma, medtech, and health tech teams go wrong. They rely on assumptions about who the user is, instead of understanding what the user actually does. That creates both compliance risks and weak performance. A high-performing retargeting strategy for pharma…